Your employees are your most valuable asset. They are the ones who deliver the products and services that set your business apart from the competition out there. Happy workers are productive workers, and company culture is what helps promote happiness within a company!
In a sense, a good company culture is the subtle glue that keeps your business together. It guides people and motivates them to work together to help make your business goals a reality. A problematic culture can affect morale, productivity, and especially your bottom line. While a good company culture alone doesn’t make a business successful, it can take a good business and make it a great one.
Good culture comes from the top
If prospective applicants know your business takes the time to focus on workplace culture, your business will be a place that attracts motivated, hard-working, impactful employees. Word travels fast, and when people know you treat your employees as an investment, your business will be a place people will want to work at for a long time.
The marketplace is always changing, and your business needs to change with it. However, your employees want to know what’s expected from them on a day-to-day basis. Uncertainty and disorganization can breed chaos and frustration — characteristics that won’t help company culture.
Reflect your Business’s Goals and Values
Your business is unique. Your employees are unique. Identify what it is that sets you apart from the competition and build a culture that can support those differences on a day-to-day basis. Your advertisement may claim to have helpful sales people — but have you provided them with the product training they need? You may spend time listening to customer concerns — do you listen to the concerns of your employees?
Hire the People That Share Your Culture
It goes without saying that knowing who to hire and who not to hire is crucial to a successful business. However, many businesses still overlook how a potential employee fits into the culture of the business. Why is it important? Because an employee that shares the same culture as the rest of your business shows up to work for the team. As the saying goes, “The whole is greater than the sum of its parts.” Hiring people that share that mentality will serve your business well.
Think about all your favorite places to shop or spend money. Can you tell the difference when employees enjoy their jobs, work as a team, and are invested in the success of that business? Company culture matters. If you didn’t own your business, would you want to work there?