We’re living in exciting times. If your dream has always been to own your own business, it’s well within your reach. In fact, more than 50 percent of those working are employed through small businesses. With some fantastic advancements in technology, small businesses can leverage big results. A savvy business owner who learns how to delegate tasks, budget time and expenditures, and navigate new advances can achieve amazing growth.
While wonderful technologies cater to smaller businesses who have limited time and personnel, it’s exceptionally easy to get inundated with too much information. There’s not enough time or personnel to implement every great strategy. With that in mind, we’ve come up with a list of five actionable tips you can use today to improve your business presence and offer substantial ROI.
Five Cost-Effective Tips to Increase Your Professional Presence and Reputation
- Get in the Cloud. If you’re not using Google for Work, you’re missing an exceptionally beneficial resource. Google Apps allow employees to connect and share work, schedules and other pertinent communication in real-time, so any contact point can confidently speak with clients without missing any important information about their projects and preferences.
- Website. Most clients will research you online before deciding to do business with you, and a great deal of business actually comes from online organic searches. A website isn’t a wish list item; it’s a must-have for business today. The good news is that using professional website templates with expert help is easier than ever. You can also contract web designers to take care of the technological end and either update content for you or hand the reigns back to someone in your office.
- Professional Designated Email. Your work email should be a designated email from your website domain. Each individual employee should have their own email address, as well. Customers will view this as more professional than a free Gmail account or a personal account. Google for Work allows your work email to match your website URL, such as email@example.com.
- CRM. A wide variety of CRM tools are available, such as Zoho, to keep your staff up-to-date on every client’s need at the moment, as well as every contact they’ve had with the company.
- Invest in Marketing. Marketing is an essential part of growth for any business. Small businesses can use social media marketing and content marketing strategies to help draw traffic to their website for conversion. Other options include email marketing and paid advertisements. All have their place, and all will require some time and money to earn the best results. You can also find options to do it yourself, or have experts do it for you.
Your small business can offer a web presence and customer service at the highest level. While technology offers great advantages for the small business owner, realize it’s also meant an increase in small business owners. A lot of people are out there working toward similar goals. The difference between success and failure is often in best using resources and having a dedicated focus on excellence in service.