QUINCY, Mass.–(BUSINESS WIRE)–ThriveHive, a leading brand in small and mid-sized business marketing solutions, today announced a new relationship with Associated Bodywork & Massage Professionals (ABMP). ABMP is the leading national membership association for massage and bodywork practitioners and students. The association sets practitioners up for business success by providing liability insurance, discounts on supplies, and access to free continuing education webinars and award-winning publications, including the industry standard Massage & Bodywork magazine. “At ABMP, we seek to equip our members with business and marketing tools that empower them to reach more consumers who need a healing touch,” said ABMP President Les Sweeney. “By working with ThriveHive to create an easy-to-follow marketing roadmap, ABMP members can take impactful steps to grow their business and get more clients.” “ThriveHive has seen a massive shift in the way consumers and business owners are behaving online and engaging at a local level, and ABMP has done a great job at curating a growing network for massage and bodywork practitioners to better reach customers,” said Perry Evans, ThriveHive President. “We are proud that our unique guided marketing approach can support and help ABMP members navigate that change and grow their businesses.” With the increasing number of consumers finding local businesses online through search engines, it has become crucial for business owners to have a strong online presence. ThriveHive is guiding ABMP business owners through this shift by offering all members exclusive discounts with ThriveHive, including ThriveHive’s newest product offerings, Perchand ThriveHive Grader. These new solutions will allow the more than 80,000 ABMP members to assess their Google My Business profile, manage their online reputation and work to improve their presence online. If you are interested in learning more about ABMP and the free ThriveHive discounts offered exclusively to ABMP members, please go to https://abmp.thrivehive.com. About ThriveHive: ThriveHive empowers local business owners to take charge of their business growth, combining human guidance with easy-to-use technology to make marketing easy, effective, and affordable. It serves as a trusted online expert, offering a unique blend of leading-edge technology, and high-quality digital advertising services for small and mid-sized businesses. ThriveHive is part of UpCurve Inc.’s company portfolio within New Media Investment Group. For more information, please visit www.thrivehive.com. About ABMP: Founded in 1987, Associated Bodywork & Massage Professionals (ABMP) is a national membership association that makes it easier for massage and bodywork practitioners and students to succeed. ABMP has distinguished itself in the massage community for two main reasons: a comprehensive program of liability and business property insurance that sets the standard for the profession, and a package of member benefits that includes free CE hours, dozens of member discounts, a free business website, the award-winning Massage & Bodywork magazine, dedicated legislative advocacy, and more. Learn more about ABMP at www.abmp.com.
QUINCY, Mass.–(BUSINESS WIRE)–ThriveHive, a leading brand in small and mid-sized business marketing solutions, today announced that local search expert David Mihm has joined the company. The timing of Mihm’s arrival aligns with ThriveHive’s expansion of its products that are designed to capture real engagement and optimization of Google presence. “The local search space has seen a dramatic shift in the last 18 months,” said David Mihm, VP of Product Strategy, ThriveHive. “ThriveHive’s existing assets already position them ahead of the curve in helping local businesses take advantage of this shift, and the team’s unique, conversational approach to Google My Business is a truly innovative way to get business owners started with Search Engine Optimization (SEO). I’m honored and excited to join ThriveHive.” In this new role, Mihm will further establish ThriveHive as a force in the digital marketing space. Mihm is the founder of Tidings and, prior to joining ThriveHive, also cofounded GetListed and worked as Director of Local Search Strategy at Moz. He is a leading expert in local SEO and Google My Business (GMB), and regularly presents at major events hosted by the Local Search Association, Search Marketing Expo, StreetFight, SIINDA, Borrell Associates, and others. “ThriveHive remains focused on creating a relationship-centered product where business owners feel as if we are standing alongside them, guiding how they can grow their business,” said Perry Evans, President of ThriveHive. “With our recent product updates and the launch of ThriveHive Grader, we have created a more intuitive way to make digital marketing more accessible and easier to understand for everyone. David is joining us at the perfect time and we know he will be an integral part of the team as we disrupt this huge industry.” ThriveHive’s functionality expands on the application of its guided conversational interface, enabling users to manage their online presence and reputation across search and social channels, all while feeling confident about their digital marketing.
ThriveHive Rebecca Mersiowsky, 857-753-9185 Public Relations & Events Marketing Manager
THRIVEHIVE LAUNCHES GRADER TO MAXIMIZE ONLINE PRESENCE FOR BUSINESSES New ThriveHive Grader solution gives comprehensive audit on Google My Business profile. ThriveHive, a leading brand in small and mid-sized business marketing solutions, today announced the launch of ThriveHive Grader, a free solution designed to guide small business owners in creating and maintaining their Google My Business (GMB) profile. ThriveHive Grader provides an instant diagnostic assessment of GMB profiles for three key measures:
- Presence: The status of the listing and overall completeness of listing data
- Reputation: The number of actual reviews, average star rating, and responsiveness of the business owner on both positive and negative reviews
- Outreach: The quantity, quality, and frequency of posts on the business listing
Based on these measures, a prescriptive evaluation and guided marketing strategy is proposed to improve performance and business outcomes. The launch of ThriveHive Grader coincides with Google’s focus on making GMB a top priority for local businesses’ online visibility. ThriveHive is filling a gap where business owners struggle to fully leverage all of the opportunities that GMB offers. ThriveHive Grader helps break down ways to improve business owners’ profiles, which improves their search engine optimization and helps to grow their businesses. This product was previewed exclusively at the recent Google Partners Growth Summit, where fellow Google Premier Partners could experience a demo firsthand. “Google’s focus on GMB is transforming the way a local business interacts with its online presence,” said Perry Evans, President of ThriveHive. “ThriveHive Grader aligns perfectly here, encouraging business owners to understand their opportunities and then use our guided marketing process to maximize the impact of these new content and promotion tools on their businesses.” ThriveHive Grader is free to use and is available online at www.thrivehive.com/grader/. About ThriveHive: ThriveHive empowers local business owners to take charge of their business growth, combining human guidance with easy-to-use technology to make marketing easy, effective, and affordable. It serves as a trusted online expert, offering a unique blend of leading-edge technology, and high-quality digital advertising services for small and mid-sized businesses. ThriveHive is part of UpCurve’s company portfolio within New Media Investment Group. For more information, please visit www.thrivehive.com. View on Business Wire